“PASSION WILL MOVE MEN BEYOND THEMSELVES” is the claim of STAR HUB , the innovative co-working and research space designed by VISUAL DISPLAY for Autostar
STAR HUB is a futuristic and borderless place, a spot for ideas to flourish, a co-working place that leaves space to imagination, which aims to be a place of experimentation, where create synergies and breathe innovation at 360° (a value strongly rooted in the Autostar).
Visual Display has designed and devised the entire interior and branding project, creating a work and research habitat - open to the evolutions in the world of work and modern
lifestyles - that expresses innovation and sustainability at the same time:
an open space of 400 sqm that is untied from the canons of the physical place, fixed workstations, and standard timetables, to accommodate up to 50 people/operators, organized in different clusters to meet different needs and functionality of the workstations - single or shared, portable or desktop computer - and more generally to become a venue for events, meetings, workshops and even a photographic set.
The large central volume, entirely encased in a three-dimensional and sound-absorbent felt cover, conceals the technical compartments, the wardrobe and the printer area. It also accommodates the meeting room and the studio dedicated to the shooting of the accessories sold online.
This central and functional element divides the space and interrupts the propagation of sound, whereas the clear and reflective materials of the architectural box enhance the natural light entering from the large windows.
Padded and colorful relax areas visually and acoustically interrupt the more traditional work areas by creating islands that may turn into alternative work stations.
The kitchen, dark and enveloping, is the place where to break for excellence.
A long communal table in ash wood runs through the whole space, while the coffered ceiling lets in natural light from above.
A place of technological innovation, where the "wiring" parts are entirely hidden underneath the floor or based on wireless technology and allow access to audio and video data from any workstation.
A sound masking system integrated into the ceiling drastically reduces the perception of disturbing sounds, increasing the degree of privacy of the employees.
The technical lighting, custom made specifically for this project, has been designed to provide a constant degree of light to the work area, varying during the day according to the amount of natural daylight.
A project where space, light, sound, and technology become pure visual, acoustic and emotional comfort.
Creative direction and project by:
Visual Display S.r.l. [interior, identity, stories]
Visual Display is a creative company specialized in branding and interior design projects of international scope. Its expertise is dedicated to the development of projects in the retail, hospitality, bar & restaurant, exhibitions, and workspace areas. With some special interior projects dedicated to private homes or villas.
Via F. di Maniago 15/8 Udine, Italy - phone +39 0432 600331 - https://www.visualdisplay.it/en/
furnishings: Fantoni, Desalto, ICF, La Cividina , Tabula,Torre 1961
lighting system: Artemide, Design Luce, Flos, Sammode Studio
Photo Credits: Rocco Taglialegne